JAN 30, 2022

K18 hair is a breakthrough creation that reverses hair damage, from bleach + color, chemical services, and heat. The patented formula has been clinically verified to undo damage in just 4 minutes. They partnered with Leenda Dong on a TikTok post pushing to Instagram reels where she showed a hair + alter ego transformation.

One comment from the IG post said, “All I can say is brands are very smart to sponsor you. So cute” - and indeed, they are. Leenda’s sponsored post on Instagram gained 25.3K likes and 114 comments. Meanwhile, her TikTok post garnered 980.3K views, 121K likes, and 1K comments.